In the world of corporate events planning, an “event” is not just an event.
There is a multitude of different types of corporate events, each with its own unique specifications and requirements when it comes to arranging, as well as its own unique outcomes.
That is why choosing the correct type of event is so important. It is the very first step to ensuring success, not only in planning and execution but also in terms of ROI.
Otherwise, whilst everyone might be having a great time at a perfectly planned sunset cocktail party, it won’t deliver on the defined event goals and objectives.
So, to help you not only execute a flawless event but also ensure it is aligned with the required outcomes, let’s look at 5 of the most common types of corporate events and how to plan them to perfection.
5 Common Corporate Events and How to Plan Them
Geared towards networking amongst industry professionals, conferences are usually centered around a specific topic or theme. These large, formal gatherings offer attendees the opportunity to learn from one another, forge business relationships and discuss opportunities.
Great for: Networking, in-depth business learning and discussions.
Key Planning Considerations: Conferences generally span a full day or more with several out-of-town attendees. So apart from the actual conference facilities, accommodation and catering are other key considerations when it comes to planning a conference.
As with most events, it is best to first clear a date and attendee numbers with your C-Suite and then find a venue that aligns with your event and can accommodate your date and group size.
For ease of planning, we highly suggest using a venue, such as Hazendal, that offers catering and accommodation on-site and that has a dedicated and experienced events team who can take care of the details for you. Because a conference usually draws a large crowd and has many moving parts, you will need all the help you can get.
Once you have finalised the above, you can follow these easy steps to organise the rest of your conference. This may include booking any other vendors you may require, lining up speakers, setting an agenda and creating all the necessary conference material such as name badges.
2. Team-Building Event
Team-building events are specifically designed to improve staff motivation, morale, and productivity. It can also foster creativity and better communication, as well as cooperation between teams or team members. Such events can take the form of any number of activities and take place either at the workplace or off-site.
Great for: Building and improving staff morale, boosting productivity and rewarding staff for a job well done.
Key Planning Considerations: Perhaps the most important consideration when it comes to planning a team-building event is choosing an activity or range of activities that everyone will be able to participate in and enjoy. Something fun that won’t seem like another task that needs to be completed.
A great way to do this is to move between several different activities to keep attendees interested and spirits high (whilst covering a range of likes), instead of spending an entire day on one activity.
At Hazendal, for instance, a team-building day might start with coffee and freshly baked goods at the Babushka Deli, then move on to one or more of our interactive team-building experiences, such as corporate yoga or a cellar tour and wine tasting and end off with a beautiful dinner in one of our private-use venue spaces such as The Glasshouse or Avant-Garde Lounge.
If your team is small, organising such an event with the help of teammates and/or a venue manager should be a breeze. Simply follow these easy steps:
- Set up a budget.
- Define your goal for the event (for this, you will have to define who will participate, where, why and when).
- Choose a date and venue.
- Determine a timeline/agenda for the day.
- Create logistics checklists (inform attendees about travel arrangements, if they need to take anything along, etc).
- Confirm final attendee numbers and arrangements.
- Have fun!
Check out more unique team-building experiences at Hazendal here.
3. Corporate Golf Day
Corporate golf days are not only great fun (along with some good physical exercise and Vit D) but an excellent way to network and talk business in a less formal setting. It is also a fantastic way to market your business or raise money for a worthy cause.
Great for: Networking, showing clients appreciation, marketing.
Key Planning Considerations: As with all outdoor activities, weather can play a huge role when it comes to planning a golf day.
At Hazendal, however, we’ve solved this little conundrum for you by creating both indoor and outdoor golfing facilities, so you can continue with your corporate golf day come rain or shine.
Our exquisite 18-hole par-3 golf course is ideal for beginners and experienced players alike when the weather plays along, while the Burrow Driving Range, with its 32 open-air and undercover InRange-enabled bays, is great for those less-than-ideal days.
Check out these easy steps for planning a corporate golf day for further detailed instructions.
4. Product Launch
Exclusively geared towards unveiling a new product or service to staff, the media, industry partners, customers and the general public, product launches are meant to WOW with a creative concept that reinforces the new product or service offering and showcases it to full effect.
Great for: Introducing a novel product or service.
Key Planning Considerations: When it comes to planning a product launch, one of the key considerations is the concept and/or theme of your launch event – how will you wow attendees? What interesting spin can you put on the launch? And how can the venue you choose contribute to this?
Once you have ascertained the above, you can follow these 6 steps for pulling off a winning product launch.
5. Corporate Dinner
A corporate dinner (or lunch) is a lovely, intimate and very popular way to celebrate staff or a business deal. Especially as it gives everyone a chance to dress up and enjoy a memorable evening of fine wine and food in a gorgeous setting.
Great for: Client appreciation and team building.
Key Planning Considerations: When it comes to organising a corporate dinner, there are two key things to note: (1) Dietary requirements and (2) Transport arrangements.
When planning a dinner, be sure to cater for all dietary requirements, including Halaal, Kosher, vegan and gluten-free diets to ensure all your guests will enjoy a delicious meal.
Secondly, as there will be a few toasts made and glasses of wine enjoyed, it is a good idea to also organise transport for guests to and from the venue to ensure everyone can enjoy their evening and get home safely.
For more tips on hosting a stellar corporate dinner, read this.
There you have it, the 5 most common corporate events and how to execute each to perfection.
And, if you still have any doubts about whether or not a wine farm is THE place to host your next event, read this.
If you have any questions about hosting your next event at Hazendal, feel free to contact our team today.